Definition

1. Noun:
   • The process of improving an existing product or creating new kinds of products: "Product development" refers to the complete process of bringing a new product to market or significantly enhancing an existing one, from the initial idea through design, creation, and launch.

Usage

• "Product development" is an uncountable noun phrase used to describe a business function, department, or activity.
• It is commonly used in corporate, engineering, and marketing contexts.
• It often appears with verbs like , , , , and .

Examples

• Noun:
  • The company invested heavily in product development to stay ahead of its competitors.
  • Her role in product development involves researching customer needs and prototyping solutions.
  • A faster product development cycle is crucial for tech startups.

Advanced Usage

• "to be in product development": to work in the department or field responsible for creating new products.

  • After graduating, she got a job in product development at a pharmaceutical company.

• "product development process/pipeline": the specific series of stages or planned projects for creating new products.

  • The new idea has entered the product development pipeline and should launch in 18 months.

Variants and Related Words

• Product Developer (n): A person whose job is to create or improve products.

  • The product developer presented three new design concepts.

• Research and Development (R&D) (n): A broader business function that includes scientific research and product development.

  • The firm's R&D budget funds both basic science and product development.

Synonyms

• New product development (NPD): A more specific term often used interchangeably with "product development."
• Design and development: Emphasizes the design phase within the overall process.

Related Phrases

• "from concept to launch": A phrase describing the full scope of the product development journey.

  • Our team manages the entire process, from concept to launch.

• "go-to-market strategy": A plan associated with the final stages of product development for introducing a product to customers.

  • The product development team works closely with marketing on the go-to-market strategy.

Noun

1. improving an existing product or developing new kinds of products