product development
A team discusses product development around a whiteboard covered in sketches.
- Noun:
- The process of improving an existing product or creating new kinds of products: "Product development" refers to the complete process of bringing a new product to market or significantly enhancing an existing one, from the initial idea through design, creation, and launch.
- "Product development" is an uncountable noun phrase used to describe a business function, department, or activity.
- It is commonly used in corporate, engineering, and marketing contexts.
- It often appears with verbs like , , , , and .
- Noun:
- The company invested heavily in product development to stay ahead of its competitors.
- Her role in product development involves researching customer needs and prototyping solutions.
- A faster product development cycle is crucial for tech startups.
"to be in product development": to work in the department or field responsible for creating new products.
- After graduating, she got a job in product development at a pharmaceutical company.
"product development process/pipeline": the specific series of stages or planned projects for creating new products.
- The new idea has entered the product development pipeline and should launch in 18 months.
Product Developer (n): A person whose job is to create or improve products.
- The product developer presented three new design concepts.
Research and Development (R&D) (n): A broader business function that includes scientific research and product development.
- The firm's R&D budget funds both basic science and product development.
- New product development (NPD): A more specific term often used interchangeably with "product development."
- Design and development: Emphasizes the design phase within the overall process.
"from concept to launch": A phrase describing the full scope of the product development journey.
- Our team manages the entire process, from concept to launch.
"go-to-market strategy": A plan associated with the final stages of product development for introducing a product to customers.
- The product development team works closely with marketing on the go-to-market strategy.
A team discusses product development around a whiteboard covered in sketches.
- improving an existing product or developing new kinds of products